How Long Should You Leave Cleanser on Your Face Before Washing It Off?

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Washing your face seems straightforward enough, but as skincare routines have grown more complicated, everything is being questioned.

For example, how long you should leave your facial cleanser on your skin before washing it off?

While most women spend roughly 20 to 30 seconds washing their faces, beauty gurus recommend leaving your cleanser on for at least 60 seconds to allow the ingredients time to work on your skin.

Known as the 60-Second Rule, this trend is taking the beauty world by storm. Let’s learn more about this by looking at the following:

  • Why 60 seconds is the correct amount of time to wash your face
  • The results of washing your face for 60 seconds
  • The best cleansers for your skin


How Long Should You Leave Cleanser on Your Face? Why 60 Seconds?

According to beauty experts like Nayamka Robert Smith from LaBeautyologist, washing your face for 60 seconds allows the ingredients in a cleanser to work properly and remove any product build-up, dirt, and make-up. 

Featured in Cosmopolitan and in a now-viral tweet, the beauty guru recommends washing your face for no less than a minute with a good quality cleanser to clean your skin properly. A minute of your time is a small price to pay for healthy, glowing skin. 

A minute of your time is a small price to pay for healthy, glowing skin. 

With the introduction of micellar water and other make-up removers, many women tend to skip the cleansing part of their skincare routine entirely, relying on the removers to clean their make-up off at the end of a long day.

This is simply not enough. 

Washing your face thoroughly with a good-quality cleanser for 60 seconds with warm water can help open your pores, remove makeup left behind after using a make-up removal solution, and help clean your skin effectively.

Thorough cleansing reduces the need for expensive lotions and potions to treat problem areas of your face. 

A good skincare routine is essential to keep your skin clean, prevent breakouts, and reduce the signs of aging that become more predominant as time goes by.

Spending at least a full minute cleansing your face helps you get to those parts of the face that we don’t tend to spend much time on. These include around the nose, the chin, and the hairline. 

A 60-second cleanse also stimulates circulation in the face and can result in a healthy glow that women use make-up to achieve. 

So set a timer, put back your hair, and wash, wash, wash your face for 60-seconds today for beautiful results that will wow you. 

The 60-Second Rule: Results

Women who have tried the 60-Second rule rave about the effectiveness of this method, and many say they wish they had started it sooner. A few of the results that these women noticed are:

  • A softer feel and texture to the skin
  • Less oil production and overall less greasiness
  • No light bumps on the forehead caused by blackheads and acne
  • Fewer breakouts, even around “that time of the month”
  • A healthy glow to their skin

With results like these, there is no reason to cleanse your face for less than a minute! Make the switch today, and you, too, can have healthy glowing skin just from washing your face correctly. 

The Best Cleansers for Beautiful Skin

If you’re the type to just grab any bar of soap or cleanser to wash your face in the shower, you need to stop right now!

Sure, soap is meant to remove dirt, but it is often loaded with ingredients that cause irritation and dryness.

Cleansing is a necessary and very important part of the skincare routine. Using a product designed specifically for your skin type can help rid your skin of acne, blackheads, and other dirt and grime that your face accumulates during the day. 

Investing in a good quality cleanser need not cost you the earth. It is the ingredients that matter, after all. Spend your time choosing a cleanser. Take note of the ingredients by comparing two or more cleansers, and choose the cleanser with no active ingredients like sulfates and perfumes. 

We are big fans of both Cetaphil and CeraVe, and these are excellent brands to start with.

Cleansers to Avoid

Stay away from cleansers that contain sulfates. These can be too harsh on the sensitive skin on your face and strip it of all moisture. This, in turn, leads to overproduction of oil as the skin tries to hydrate itself. Always check the ingredients on the product packaging and take note of the active ingredients. 

Stay away from cleansers that contain sulfates. These can be too harsh on the sensitive skin on your face and strip it of all moisture.  

The sulfates to avoid are: 

  • Sodium Lauryl Sulfate
  • Sodium Laureth Sulfate
  • Ammonium Lauryl Sulfate 

Medicated face cleansers do not do much for your skin and should be avoided. Even with washing your face for 60-seconds, it is not enough time for the “active ingredients” to penetrate the skin and magically clear up your acne.

Again, these products too can strip your skin of moisture, leading to overproduction of oil that causes acne, breakouts, and blocked pores. 

Fragranced cleansers are a big no-no.

Perfumes irritate the skin and can cause a rash. If you like a bit of a scent to your face wash, use naturally fragranced cleansers containing tea tree oil for that extra fresh feeling. Tea tree oil is also effective at treating problem skin and can be used as a toner to keep skin clearer for longer. 

If you like a scent to your face wash, use naturally fragranced cleansers containing tea tree oil that fresh feeling.

Stick to cleaners that are made for sensitive skin and are fragrance and alcohol-free. The best cleansers to use are those that are:

  • Creamy in texture
  • Lather well
  • Hydrate while cleansing
  • Have no active ingredients

If you need help choosing a cleanser, speak to the beauty representative at your local drug store, or consult a dermatologist for problem skin. 

If your skin is prone to breakouts and acne, double-cleansing is a good option that can help keep skin clean, hydrated, and spot-free.


If you’re washing your face for less than a minute, you’re doing it wrong! The 60-Second Rule is the latest craze in the beauty world and has women everywhere posting before and after pictures with #60secondrule to show off their beautiful skin.

Using a good quality cleanser on your face for at least 60-seconds can help keep your skin clear, breakout free, and remove the daily grime that accumulates.

Try it today and be amazed at the results. 

Written by Kayla Young

Kayla is the founder of LuxeLuminous. She has worked professionally in the tanning industry for years. She has been interested in esthetics since childhood, and has tried every hair, skin, and makeup product ever produced (more or less).