The nail business demands someone passionate about nail art, topped up with producing amazing and unique sets. Starting a press-on nail business is ideal if you can effortlessly do this.
You will be amazed at the success of your new venture, especially when you mix your passion with skill! But to start this business, you need to follow some easy steps that will lead to a profitable venture.
In this article, we go over how to start a press-on nail business. You’ll have everything you need to know at your fingertips!
What Is A Press On Nail Business, Exactly?
This business involves creating and selling artificial acrylic nails, also called press-on nails.
Press-on nails come in various shapes and sizes, so you need to have each of these when starting up your press-on nail business.
Sure they used to look fake and cheap, but now press-ons can be high quality and can look great!
Remember that different clients have different nail shapes and size preferences, and having a variety will help serve your client’s needs.
Additionally, one can easily use acrylic nails without going to the salon.
All you need is a set of nails and some talent. This means that if you’re good at creating gorgeous nail art, you can attract more online and offline clients!
How to Start a Press-On Nail Business
Below is a simple guide to starting up your press-on nail business.
- Do your research
- Check your laws and regulations
- Create Your Own Press-On Nail Business
- Make a Business Plan.
- Purchase Supplies for Your Press-On Nail Enterprise
- Promote Your Press-On Nail Company
- Start Making Press-On Nails Like a Pro
Step 1: Do Your Research
Thorough research will prevent frustrations for any form of a start-up. Remember you’re putting in time and resources. So your first step should be thorough research on the nail industry before starting your venture. The research may include:
Identifying the major competition
Here, you need to identify their pricing, packaging, graphics, and marketing strategies’ also good to examine their reviews and determine their strengths and flaws.
If there’s no competition out there, that probably means that the area is not a good place for the press-on nail business, and that there’s little real demand.
– you need to research the online platform that you will use to market your sales. For instance, there’s Amazon, eBay, etc. But if you prefer creating your website, you need to know how to do so.
Materials and equipment to use
Next, understand the cost and where you will source your equipment and materials. Will you need to ship, and at what cost?
– You need to identify the logistics, transportation, and payment method. Once you have all this at hand, you can strategize your plan.
In most states, manicurists and nail technicians are licensed. But press-on nails are a bit of a grey area, as they are clearly separate from the typical nail salon nails. You should be sure to check what licensing requirements are needed before you start your business!
In most states, manicurists and nail technicians are licensed. But press-on nails are a bit of a grey area, as they are clearly separate from the typical nail salon nails. Check your state’s licensing requirements before you start your business!
Step 2: Create Your Own Press-On Nail Business
Once you’re done with your research, you have to establish your business. To do this, you have to develop a business name logo to develop your website and create your enterprise.
Name & Logo
Create a unique name that is short and memorable. It would help if you made it easier for your clients to find and remember you. You can hire an expert who will customize as per your preference and liking for the logo.
Website and Promotion
Having a website helps show credibility and may attract more potential clients. You can hire someone to develop your press-on website if you don’t understand the whole process.
That said, it is increasingly common to see small businesses skip the website and just choose to make a Facebook business page. This is a cheaper and easier option, and you can still make these searchable in Google
Create Your Enterprise
Creating your brand differentiates you from your competitors and boosts your sales. A strong brand will sell out and draw in more traffic.
Step 3: Make a Business Plan
A business strategy is a guide for your enterprise. It arranges your business-related concepts into a workable plan. To create your press-on business plan, you need to consider:
What are your budget and financial condition? Here you have to identify your cash flow projections, assets and liabilities, long-term goals, and tactics to achieve these goals.
Your pricing should cater to your manufacturing costs, marketing costs, and some other expenditures while also providing you with a good profit margin.
A marketing plan is a concrete tactic for influencing customers about your brand, generating more prospects, and increasing customer connections. It depicts how to carry out your marketing approach and interaction, your target audience, and where/when to carry out your promotional campaign.
A competition strategy acts as a mechanism for evaluating the competition and defining strategic positioning. It will help you assess relative strengths and shortcomings and take you directly to the approach.
Step 4: Getting Your Supplies
Sourcing appropriate materials for your press-on nail enterprise is critical, which is again determined by the kinds of nails you intend to use.
An essential tip is buying from low-cost suppliers with high-quality products rather than outsourcing from pricey retailers. You may also research shipping which can be affordable and cost-effective. But it’s good to note that shipping may take some time.
Some of the common essential products and supplies you may need to create press-on nails include:
Acrylics nails, nail polish, nail glue files, rhinestones, nail stamps and stencils, additional decorative items, and a nail art display stand. Now that you know the essential products, you need to shop for other items that you will use when packaging and shipping products to your clients.
When starting, the best approach is to be modest and keep your costs down while gradually increasing your investment.
Step 5: Promote Your Press-On Nail Company
You can start with your friends and family, who will help promote your products to other customers. Remember that word of mouth is one way of promoting your business. To establish your press-on nails business, you have to take greater risks that may cost you. To be established, your online presence needs to be felt. You can do this through:
Invest in ads
Utilizing online ads is a terrific approach to gaining significant clients, especially if you don’t already have a large customer base or a massive social media following. Ads allow you to focus on specific users (new and existing) and then drive them to your online business.
Social Media Presence
Ensure your social media platforms, such as Tik Tok, Twitter, Instagram, Pinterest, and Facebook, have a good following.
You can post and market your press-on nails to your audience. Be active, follow and interact with various groups with similar interests, and share guide tips and nail designs.
Be active, follow and interact with various groups with similar interests, and share guide tips and nail designs.
Target Specific Niches
The nail industry is wide, and so are press-on nails. You can identify a specific nail art or analyze the various press-on nails existing and strive to locate areas lacking to discover a viable niche.
Additionally, you can contact an SEO expert to boost traffic to your website.
Influencers have a significant number of followers on social media. You could reach out to them and probably offer freebies in return for a recommendation or a shout-out to gain clients.
Highlight Your Product Value Proposition
When promoting, ensure you accentuate your Press on Nails’ unique selling features. You can emphasize that they are handcrafted and custom-designed. This sets you apart from the less expensive store-bought acrylic Nails and validates your premium pricing.
Step 6: Start Making Press-On Nails Like a Pro
If you’ve never attempted press-on nails previously, you can undoubtedly learn and practice how to do so online. There are plenty of YouTube videos you can watch and perfect for creating press-on nails.
Tips To Promote Your Press-On Nails Products
You can go the extra step to promote your press nail products by doing the following.
Assemble, Evaluate And Save Customer Details: Growing your business requires you to go an extra mile and obtain your clients’ details, including their age, size, location, and email address. Tracking this data may benefit you in the following ways:
1. Create An Email Database
This may help you send your customers special offers, new products, and other coupons, which is a great way of promoting your marketing campaign.
2. Identify Patterns That You Can Leverage
For example, your statistics show that most of your clientele are professional women who want basic and professional styles and are prepared to pay extra for them. You may take advantage of this data to target specific ladies and optimize your profits.
3. Have a Particular Worksite
You must have a comfortable location to press-on nails. The space should not have excessive foot traffic or disturbance, increasing mistakes while working. On the other hand, gel polish shouldn’t contain excessive natural light as it can prematurely dry your gel polish.
4. Stay On top of Your Packaging
Stay on top of your game by having appropriate professional packaging. This way, you add a premium and elegant touch to your Press on Nails and aid in invalidating your premium pricing. The trick to excellent packaging is simplicity. You can use a little jewelry case containing your brand stuck on top. Alternatively, add double-sided duct tape to put your nails intact when shipping.
Starting a press-on-nails business is something you can do without as much effort as you may initially think. Remember that make-up and beauty remain a trend for many women. There’s always a huge demand for unique products such as press-on nails.
And following the above tips may help make your nail start-up venture easier and more profitable. Use the above guide and make your nail art passion turn into a profitable reality.